Built for consequential feature choices
Softkernelgrid is an app analytics practice focused on feature experimentation for businesses operating in Malaysia. We work at the point where product intent, behavioural data and commercial judgment meet.
Our role is deliberately practical: ask the difficult measurement questions early, make assumptions visible and help stakeholders reach a decision they can explain.
Our principles
- Decision first, chart second
- Quality checks before uplift claims
- Uncertainty stated in plain English
- Privacy-aware data minimisation
- Reusable learning after every test
Local context
Working with teams across Malaysia
We understand that product decisions may span Bahasa Malaysia and English experiences, mobile-first customer journeys, local payment patterns and multi-market operations. Context is included where it changes measurement—not added as decoration.