Frame the decision
We clarify the product change, eligible audience, business context and choices available after the analysis. This keeps measurement connected to action.
Inspect the evidence
We review tracking plans, schemas, assignment logic and representative extracts. Gaps are documented with their likely impact before deeper analysis begins.
Build the analysis
We calculate agreed outcomes, uncertainty and diagnostic cuts. Methods are proportionate to the test rather than made complex for appearance.
Decide and transfer
We facilitate a result review, capture the decision and deliver a concise evidence pack your team can revisit.
What we typically need
- Experiment brief or product specification
- Variant assignment and exposure records
- Metric definitions and event schema
- Relevant release and campaign calendar
- Secure, appropriately minimised data access
What your team receives
- Measurement or analysis plan
- Data-quality findings
- Decision-focused result narrative
- Reproducible logic or query notes
- Recommendations for the next test